I spent over two decades building products used by millions — Pivot Tables in Excel, Microsoft Access, enterprise cloud...
You pioneered Compliance Operations. The market should hear it from you.
Luminary builds your founder brand using AI that learns to think like you — turning your ideas into a magnetic presence across LinkedIn and Twitter that drives enterprise deals, investor confidence, and category authority.
Profile transformation
Your first impression, reimagined.
Every investor, customer, and hire checks your LinkedIn before reaching out. Here's what they see today — and what we'd transform it into.


Craig Unger
CEO & Founder at Hyperproof
Your voice, powered by AI
We already started thinking like you.
Here's a post our AI wrote after studying your public presence, your company, and the way you think.
Our AI wrote this in minutes. Imagine six months of dedicated training.
The opportunity
30 years of building what billions use. Your public presence doesn't reflect it.
You've built a $66.5M-funded category-defining company, sold your previous startup for $52.5M to Okta, and spent 21 years at Microsoft designing products used by billions.
Your profile speaks for itself — but your LinkedIn doesn't. The compliance world is debating the future of GRC, and the founder who invented the category isn't in the conversation.
CISOs are finding Vanta and Drata founders in their feed — not you.
Enterprise buyers Google your name before signing six-figure deals.
Investors are forming views on who defines the category long-term.
Top talent researches leadership before applying. Your story is buried.
You coined 'compliance operations' as a category. But categories are won by the founder who tells the best story — and right now, the narrative is being shaped without you.
Your trajectory
Six months from now
Here's what your brand trajectory looks like with Luminary — personalized to Hyperproof and the GRC / Compliance Tech space.
Foundation: We learn how you think and train our AI agent
Our team interviews you and studies your 30+ years of thinking — from building Pivot Tables at Microsoft to the FTC consent decree that planted the seed for Hyperproof. We configure your dedicated AI agent to capture your voice, beliefs, and perspective on compliance, category creation, and enterprise building. We also identify and start engaging with the CISOs and stakeholders you should be connected with. You talk, we do the rest.
Momentum: The market starts paying attention
Our team is in full rhythm — producing content that draws from your Microsoft stories, your Azuqua lessons, and your contrarian take on why compliance needs its own stack. Stakeholder engagement deepens as we build relationships with key CISOs and buyers. We launch Thought Leader Ads to amplify your top-performing posts directly into their feeds.
Authority: Your presence creates gravity
Your name now comes up when CISOs discuss compliance operations. Content is shared beyond your network, inbound interest is consistent, and speaking opportunities are finding you — not the other way around.
How it works
Not another agency. An extension of you.
Most agencies give you a content calendar and a ghostwriter juggling 20 clients. We build an AI that learns to think like you — and gets smarter every week.
We build your AI brain
Through your onboarding, your public presence, and ongoing conversations, we build an AI that learns your beliefs, stories, contrarian takes, and voice patterns. It's not a template — it's a digital model of how you think.
Your AI agent, available wherever you are
You get a dedicated AI agent customized to you — accessible anytime on Slack, WhatsApp, Telegram, or wherever you communicate. Send a voice note when an idea strikes, share a thread that triggered a thought, or just chat. It's always on, always learning, and always available to you and your team.
Our team writes content using AI, in your voice
Our team uses a multi-agent AI pipeline to craft content that sounds like you on your best day. They find the substance, ensure quality, and shape it in your voice. Every post goes through your approval before publishing.
Strategic engagement builds relationships
We identify the right posts to engage with in your industry. Our AI drafts comments that demonstrate your expertise — not generic agreement, but genuine intellectual contributions that make people notice you.
Results
Founders who made the shift
Real results from founders who invested in their personal brand with Luminary.
Series A Founder
AI-Powered SaaS · Supply Chain · 120+ employees
Sporadic company updates, invisible to target buyers
Emerging voice in their category, inbound interest from enterprise buyers
In 8 weeks, my follower count jumped by 4,600 and enterprise buyers started reaching out. The team captures how I think — the posts sound like me, not a ghostwriter.
Founder
AI-Powered Services · HR · 45+ people
Almost no presence, relying entirely on outbound sales
Growing founder brand with consistent engagement and early inbound pipeline
I went from posting once a month to being recognized at industry events. The team made it effortless.
We've already started understanding how you think.
Let's finish building it.
Craig, this page was built by studying your public presence for a few minutes. Imagine what a dedicated AI brain could do with six months of learning your thinking.
AI-powered founder branding for tech founders